RAR Property Group | eXp Realty
I help you understand your options,
simplify the decision,
and uncover opportunity.
Whether you're buying, selling, investing, or navigating a complex transition, I bring strategy, clarity, and creative solutions to every real estate decision on Florida's Gulf Coast.
Trust & Credentials
10+
Years Experience
$400K–$2.5M
Price Range
10+
Gulf Coast Communities
SL 3407667
Florida License
How I Help
Real estate is complex.
I make it simple.
My clients come to me feeling overwhelmed by complexity and unsure of their best path forward. I help them understand their options, build a clear strategy, and move forward with confidence. With 10+ years of experience across 10+ Gulf Coast communities and a typical price range of $400,000 to $2.5 million, I bring market-tested insight to every transaction.
Strategy & Decision-Making
Not sure whether to buy, sell, hold, or invest? I help you evaluate all your options, understand the financial implications, and create a plan that aligns with your goals.
Luxury & Lifestyle Properties
From waterfront estates to acreage properties, I specialize in high-value homes where the right strategy, marketing, and positioning make a measurable difference.
Investment & Wealth Building
Whether you're buying your first rental or restructuring a portfolio, I help investors evaluate opportunities, understand cash flow, and build long-term value through real estate.
Relocation & Out-of-State Buyers
Moving to Florida's Gulf Coast from out of state? I help relocating buyers understand communities, navigate the market from a distance, and make confident decisions.
Creative Solutions & Financing
Seller financing, buy-before-you-sell strategies, lease options, and other creative approaches. I uncover solutions that aren't immediately obvious.
Life Transitions & Complex Situations
Divorce, estate sales, downsizing, and major life changes. These situations require patience, discretion, and a strategic approach to real estate.
Why Work With Roger
The RAR Property Group Difference
Strategy, not sales. Here is what sets my approach apart from the typical real estate experience.
Local Market Mastery
Deep knowledge of every neighborhood from Sarasota to Myakka City. I know the pricing, schools, commute patterns, and HOA differences block by block.
Access to Off-Market Listings
Opportunities before they hit public platforms. Florida is not an MLS disclosure state; I can connect you with properties most buyers never see.
Negotiation Expertise
Strategic approach to get the best terms, not just the highest price. I help you navigate inspections, appraisals, and contingencies with confidence.
Client-First Guidance
Every recommendation made with your goals in mind. No pressure, no gimmicks. Just honest advice about the best path forward for you.
Testimonials
What Clients Say
Real feedback from real clients. Here is what it is like to work with Roger.
"Roger was much more than a Realtor during our transaction. He took the time to understand our goals, explain our options, and help us build a strategy that made sense for our situation. At no point did we feel pressured. Instead, we felt educated and empowered."
Verified Client
"Roger consistently found opportunities and solutions that we wouldn't have recognized on our own. Whether it was negotiating terms, navigating challenges, or thinking creatively about options, he always approached things with a calm, practical mindset."
Verified Client
"If you're looking for someone who will simply unlock doors and write contracts, there are plenty of agents out there. If you're looking for a trusted advisor who genuinely cares about helping you make smart real estate decisions, Roger is the person you want on your side."
Verified Client
Thinking About Moving to the Gulf Coast?
Read our comprehensive relocation guide covering cost of living, schools, housing, insurance, and everything else you need to know before moving to Sarasota and Bradenton.
Community Spotlight
Heritage Harbour My Home, My Market
I don't just sell in Heritage Harbour. I live here. I know the pricing, the HOA differences, and the floor plans block by block. Learn why this master-planned gated community off SR 64 is one of the most sought-after addresses in Bradenton.
Newsletter
The Gulf Coast Report
A weekly mix of real estate insights and Gulf Coast living. Published every Wednesday by Roger Reed.
About Roger Reed
More than an agent.
A trusted advisor.
I didn't get into real estate because I was fascinated by houses. I got into real estate because I enjoy helping people solve problems, make smart decisions, and create opportunities for themselves and their families.
Over the years, I've learned that successful real estate isn't about selling. It's about listening, understanding goals, and creating a strategy that fits each client's unique situation.
"Roger was much more than a Realtor during our transaction. He took the time to understand our goals, explain our options, and help us build a strategy that made sense for our situation."
What stood out most was his ability to simplify complex decisions. He consistently found opportunities and solutions that we wouldn't have recognized on our own.
Service Areas
Florida's Gulf Coast communities
From the waterfront estates of Siesta Key to the growing neighborhoods of Parrish and Lakewood Ranch, I serve the communities that make Florida's Gulf Coast one of the most desirable places to live.
Bradenton
Learn MoreSarasota
Learn MoreLakewood Ranch
Learn MoreParrish
Learn MoreHeritage Harbour
Learn MoreDowntown Sarasota
Learn MorePalmetto
Learn MoreAnna Maria Island
Learn MoreVenice
Learn MoreSiesta Key
Learn MoreLongboat Key
Learn MoreGolf Communities
Learn MoreMyakka City
Learn More About Roger Reed
Your Gulf Coast Real Estate Advisor
Roger Reed is the founder of RAR Property Group, powered by eXp Realty, helping buyers, sellers, and investors throughout Florida's Gulf Coast make smarter real estate decisions. Known for creative problem-solving, strategic marketing, and straightforward advice, Roger specializes in luxury homes, waterfront properties, investment opportunities, new construction, and complex transactions.
Roger's approach is different from the typical agent. Rather than pushing a transaction, he educates his clients on every option available and helps them choose the path that best fits their goals. Whether you are buying your first home, selling a longtime family property, relocating from out of state, or navigating a complex situation like a divorce or estate sale, Roger provides strategy, clarity, and creative solutions.
His superpower is simplifying complex real estate decisions and uncovering opportunities others miss. Roger serves the entire Gulf Coast region including Sarasota, Bradenton, Lakewood Ranch, Parrish, Heritage Harbour, Siesta Key, Anna Maria Island, Longboat Key, Venice, Palmetto, and Myakka City. He lives in Heritage Harbour and knows the local market block by block.
His mission is simple: help clients maximize opportunity and long-term value through informed real estate decisions. Roger holds Florida Real Estate License SL 3407667 and operates out of eXp Realty's Sarasota office.
What Sets Roger Apart
What Sets Roger Apart
Local Expert
Lives in Heritage Harbour, knows every neighborhood block by block. From Sarasota to Myakka City, Roger has firsthand knowledge of the communities he serves.
Options-First Approach
Shows you every path, not just the one that benefits him. Roger presents all your options, explains the trade-offs, and helps you choose the strategy that fits your situation.
Market Knowledge
Deep understanding of Sarasota, Manatee, and Charlotte counties. From pricing trends to school zones to commute patterns, Roger brings data-driven insights to every decision.
Full Service
Buyers, sellers, investors, new construction, relocation -- all under one roof. No matter what type of real estate transaction you need, Roger handles it with the same strategic approach.
Testimonials
What Clients Say
Real feedback from real clients. Here is what it is like to work with Roger.
"Roger was much more than a Realtor during our transaction. He took the time to understand our goals, explain our options, and help us build a strategy that made sense for our situation. At no point did we feel pressured."
Verified Client
"Roger consistently found opportunities and solutions that we wouldn't have recognized on our own. Whether it was negotiating terms, navigating challenges, or thinking creatively about options, he always approached things with a calm, practical mindset."
Verified Client
"If you're looking for someone who will simply unlock doors and write contracts, there are plenty of agents out there. If you're looking for a trusted advisor who genuinely cares about helping you make smart real estate decisions, Roger is the person you want on your side."
Verified Client
Gulf Coast Living
Life on Florida's Gulf Coast
Living on Florida's Gulf Coast means enjoying a lifestyle that combines world-class natural beauty, year-round sunshine, and a thriving economy. The Sarasota and Bradenton area offers a quality of life that draws people from across the country and around the world.
Florida has no state income tax, which means more of your income stays in your pocket. The weather allows for an outdoor lifestyle nearly every day of the year -- boating, fishing, golf, tennis, biking, and beach days are part of the routine. The Gulf waters are warm and calm, and the sunsets over the water are legendary.
The area is home to some of the best beaches in the world, including Siesta Key with its powdery quartz sand, Anna Maria Island with its old-Florida charm, and Longboat Key with its luxury resorts and pristine coastline. Beyond the beaches, you will find a vibrant arts and culture scene, world-class dining, professional theater, the Sarasota Opera, and the Ringling Museum of Art.
Four airports serve the region: SRQ (Sarasota-Bradenton), TPA (Tampa International), PIE (St. Pete-Clearwater), and PGD (Punta Gorda). The area is also home to spring training baseball -- the Baltimore Orioles in Sarasota, the Pittsburgh Pirates in Bradenton, and the Atlanta Braves in North Port.
The job market is growing, the population is increasing, and housing options range from affordable condos to luxury waterfront estates to acreage properties in areas like Myakka City. Whether you are looking for a vacation home, a permanent residence, or an investment property, the Gulf Coast has something for every lifestyle and budget.
FAQ
Frequently Asked Questions
Your Next Move Starts Here
Whether you're buying, selling, investing, or relocating, Roger is ready to help.
From the Blog
Insights & Strategy
Strategy
Options You Didn't Know You Had Before Selling Your Home
Most sellers focus on listing. But the best strategy often starts long before the sign goes in the yard.
Gulf Coast Living
Bradenton vs. Sarasota: Which Gulf Coast City Is Right for You?
Two cities, very different vibes. Here's how to decide between them.
Relocation
Relocating to Florida: What Nobody Tells You
The sunshine is real, but so are the surprises. What you should know before making the move.
YouTube
Watch Roger on YouTube
New videos every week. Property tours, community guides, and real estate tips from the Gulf Coast.
Latest Video: Gulf Coast Property Tour
Walkthroughs of stunning Gulf Coast properties, honest community reviews, and real estate strategy that helps you make smarter decisions.
What's Your Home Worth?
Get a free, no-obligation home valuation from Roger. He'll research your property and provide a clear picture of its value in today's market.
Free Tool
Mortgage Calculator
Estimate your monthly mortgage payments and see how different home prices, down payments, and interest rates affect your budget.
Home Price
$400K
Down Payment
20%
Rate
6.5%
Term
30yr
Estimated Monthly
$2,422
Search Homes for Sale
Browse active listings across the Gulf Coast. Tell Roger what you're looking for and get matching properties before they hit the market.
Free Tool
Investment Property Calculator
Analyze any rental property deal with real-time cash flow, cap rate, cash-on-cash return, 5-year projections, and a comprehensive deal score all in one place.
Cash Flow
Monthly
Cap Rate
Instant
COC Return
Real-Time
Deal Score
/10
Let's find your next opportunity
Whether you're buying, selling, investing, or just exploring your options, I'm here to help you make a smart, informed decision. No pressure. No gimmicks. Just strategy.